Clipped From Detroit Free Press

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 - facturing concern appeared at a blacksmith and...
facturing concern appeared at a blacksmith and wagon shop about 25 years ago in Detroit. He was in me marKet lor a new wagon and had been discussing prices n oi me owner when uus iauer arrived at the shoo. What do you think, August," the manufacturer exclaimed. "Your boy wants me to buy two wagons when all I have is one team oi norses." The two laughed heartily. "But I can Drove to vnn tr" insisted the son, "that it is cheaper iur you io Duy iwo wagons than just one. I'll do better than that I will show you that you'll not oniy save money but will show profit as well." Manufacturer Is Impressed The manufacturer was im pressed. At least, the prospect of more profits was an appeal that hit home. ( "To tell you the truth," he said. "It won't be lone before we have to get another team of horses. Deliveries are falling a little behind. behind. But it is out of the question now. I simply can't afford the added expense. "That," said the blacksmith's son, "is what I wanted to explain. With my idea you won't have to buy an extra team. "Now when your driver comes back, he has to wait around until the wagon is loaded up again. He wastes several hours a day just waiung, ana the team stands around as well. Proposes Time-Saving Time-Saving Time-Saving Plan If you will let us make vou two wagons, or one wagon and an extra trailer, then your men can be loading one while the other is out making deliveries. "When the team comes back. the driver just hooks on the second second load and drives away again witnoui any lost time." "Well, August," the mariufae turer said to the blacksmith, "1 guess we laughed too soon." The order was placed. Dozens of others followed. Demand for the trailers grew and the little Blacksmith shop, under the direction direction of Harvey C. Fruehauf. the blacksmith's son, expanded until in 1937 more than Jll.000,000 worth of trailers had been sold in a twelve-month twelve-month twelve-month period. Started Work as Helper Harvey C. Fruehauf, born in Grosse Pointe Park In 1893, began as a helper in his father's shop. He worked 10 hours daily for 50 cents a day. It was hard work. The heat in the summer was blistering, but he stuck it out and won. . Harvey's father was a congenial, easy-going easy-going easy-going man who sang at his job and took work only as it came along. He was happy. For Harvey, those days were happy, too. But he differed from his father in that he refused to emain contented. When business didn't come in, young Harvey went out after It. That first year with his dad, Harvey built the business to a point where it showed a greater profit than the elder Fruehauf had managed in a dozen years combined. More than We Can Do' Many times the father would say to the son, "Why don't you H.4lRVEr C. quit looking for more business We have more than we can do. Then came the automobile, and with it the truck. "What are you going to do when people no longer use horses?" friends taunted Harvey. "I'll show you," said Harvey. And he did. The Fruehauf truck trailer was his answer. The added payload possibility appealed to many truck owners. Trucks cost more than horses and the argument of keeping them busy carried that much more weight. Trailer Business Grows So, as the wagon business slumped, the truck-trailer truck-trailer truck-trailer business grew. Today the firm has a dozen branches and is one of the largest of its kind In the world. If one had the impression that its president were sitting back and coasting, he would be wrong. Harvey Fruehauf is still plugging for business. A little story illustrates the point The trucking industry recently held its convention in Detroit. One of the biggest users of furniture furniture vans in the country, also one of the best customers of the Fruehauf firm, had failed to put an entry in competition. The officials of this client com pany were surprised to receive a telegram from the parade com mittee congratulating them on vClnnlng first prize. New Design Is Hailed Not only that but the com mittee's telegram went on to say that their entry was a revelation in design and capacity and in keeping with their leadership in that particular field. Fruehauf had secretly designed and built a special truck and trailer for his client It was the result of a study of what he !.'-" !.'-" !.'-" - - - I ' !' '',. - :. ; '): J1 . - ',i - e- e- , ; i - - - ' - ; k v ? ( V V' " v v . if i'wrn mKmmmmmmwammmmmmmmmmmmmmm - V - MMHMHHMtouk FRUEHAUF thought the moving needed. He had it lettered entered in the parade secretly. Today that type of truck trailer is standard equipment many moving firms. The story of Harvey Fruehauf's life is filled with such Incidents. A man of vision, he not only up with the automotive but kept equal pace with it $100,000 Building Begun by Church New Structure Rising on W. Grand Blvd. Construction work was underway underway Saturday on the new J100.000 Seventh Church of Christ, Scientist, on W. Grand Blvd. Lafayette. The project was made possible by the congregation's share of gift two years ago from Horace H. Rackham, which was be divided among the eight tian Science churches then in troit, and which was reported have totaled 11,000,000. The Seventh Church has had a building of its own, and congregation -has -has been Western High School. An unusual feature of the church will be a circular auditorium. It will seat 500 persons. The building will be ready spring. It will have air-conditioning air-conditioning air-conditioning and amplifying systems, and will be constructed of brick trimmed with stone. The elliptical foyer will be' the auditorium, and between one-story projecting wings containing the reading room and board Around the circular auditorium colonnade will give access to

Clipped from Detroit Free Press12 Nov 1939, SunPage 3

Detroit Free Press (Detroit, Michigan)12 Nov 1939, SunPage 3
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